Scammers’ deceptive strategies are depicted as amusingly naïve and inefficient, while scambaiters’ deceptive messages targeted at scammers demonstrate great creativity and wittiness. The analysis reveals that the r/scambait subreddit exists as a site of humorous entertainment arising from various forms of deception. ![]() ![]() Drawing on a representative corpus viewed through grounded theory, we establish the basic categories of posts and then unpack those further to reveal the deceptive practices being undertaken by both scammers and scambaiters, as well as Redditors’ untruthfulness in their fabricated posts. ![]() With a focus on the online phenomena of scamming and scambaiting, this article explores users’ communicative activities on Reddit’s r/scambait subreddit.
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