The CMA said it was consulting on whether to accept Google’s commitments, and in that context it had been informed of the proposed changes to the timeline. "We need to move at a responsible pace, allowing sufficient time for public discussion on the right solutions and for publishers and the advertising industry to migrate their services," Vinay Goel, privacy engineering director for Chrome, wrote in a blog post. Google said its new timeline was in line with the agreement. Among them, Trade Desk Inc surged 18%, PubMatic Inc 12% and Criteo SA 10%.īritain's Competition and Markets Authority (CMA) after an investigation agreed this month with Google to oversee the Chrome changes. But shares soared for companies that had been scrambling to reduce reliance on cookies. Alphabet shares were up 0.5% in early Thursday afternoon trading.
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